Comax Flavors has debuted a brand refresh, which includes an updated logo and new website (https://www.comaxflavors.com/). Comax partnered with the Costello Creative Group to rebrand the company’s visual identity with a modern, friendly and fresh approach. The new logo highlights the Comax “C,” which contains a flavor drop and five bright colors each meant to represent one child of the Chairman and Founder, Dr. Peter J. Calabretta, who hold leadership roles within the organization.
The newly designed website showcases the company’s products and services and combines functionality and design. The interactive website engages users to access multiple flavor samples and on trend information. Below are a few section highlights:
Flavor of The Month (https://www.comaxflavors.com/trends/flavor-of-the-month/)
- Flavor innovations never cease and each month Comax highlights a unique flavor delivered to your inbox. Learn about the history of a flavor, discover the origins of an ingredient, explore a current trend, find a market statistic or add a national food holiday to your calendar.
Consumer Insights (https://www.comaxflavors.com/consumer-insights/)
- In preparation for the next generation of great creative flavors, Comax stays one step ahead of consumer trends through primary and secondary market research. Comax’s primary research consumer studies give an unparalleled insight into the minds of our client’s customers.
Flavor Collections (https://www.comaxflavors.com/flavors/collections/)
- To showcase Comax’s creativity, Comax creates on trend food and beverage collections, which highlight unique flavor combinations and applicable concepts.
“With a highly visual and more appealing user interface, mobile responsiveness, access to trends data, consumer insights and multiple flavor samples, it's easier than ever to meet our customers’ expectations and deliver what they require,” states Catherine Armstrong, vice president of corporate communications for Comax Flavors.
For more information, visit https://www.comaxflavors.com/.
