Garden of Life GoL bars

Company: Garden of Life

Introduced: July 2018

Distribution: National

Suggested Retail Price: $2.49

Product Snapshot: Just in time for summer's busy travel and on-the-go lifestyle, Garden of Life has introduced four new products: GōL (pronounced "goal") bars. Each of these bars are made from 10 or fewer simple, clean, certified organic ingredients and are in a new category of lifestyle nutrition for the company. This innovative new line of bars is landing in stores at the perfect time to fuel any of summer's adventures, from a quick morning break before heading out the door, to a post-workout snack, or just a healthy option for a busy lifestyle.

Today's health-conscious consumers are setting goals—whether it's a fitness goal, a lifestyle goal, or a goal to attain or maintain their optimal wellness— and they are looking for convenient, great-tasting, truly clean protein on the go. Garden of Life GōL bars answer that need with simple, traceable, real organic food ingredients they can trust, so they can spend more time thinking about their goals, and less time reading labels.

Available in four flavors, the new GōL bars offer 12 grams of protein from Certified USDA Organic grass-fed milk, together with unique ingredients like wild organic blueberries, organic cashews, organic coconuts and pink Himalayan salt.

"Offering a clean and simple ingredient bar may sound easy, but making one that's Certified USDA Organic, Non-GMO Project Verified and Certified Gluten-Free—and great-tasting—actually took us some time to do right. We are very selective with what goes in our products — only true, whole-food ingredients make the cut. We also pay very close attention to what we keep out of them," said Garden of Life president Brian Ray. "Our deliciously simple GōL bars offer truly clean nutrition for the entire family."

Each GōL bar is made with 12 grams of organic whole milk protein, which is more slowly absorbed than whey, thereby satisfying hunger longer, and providing a pleasant, soft texture. Milk protein also ensures more sustained delivery of amino acids for muscle repair and other important body needs.

Garden of Life's milk protein is Certified USDA Organic, Non-GMO Project Verified and American Humane Certified. The cows are never treated with the hormones rBGH and rBST or routine antibiotics.

Four fun flavors to fuel any goal:

Chocolate Coconut: A combination of chocolate, coconut, 12 grams of milk protein, 10 cashews, two almonds and two dates, with 230 calories per serving.
Blueberry: Nine real blueberries, 12 grams of milk protein, 10 cashews, two almonds and two dates, with 220 calories per serving.
Chocolate Sea Salt: A little chocolate sweetness and a little sea salt, plus 12 grams of milk protein, 10 cashews and two dates, with 220 calories per serving.
Maple Sea Salt: A flavor combination of 12 grams of milk protein, 10 cashews, two pecans and two dates, with 230 calories per serving.

Garden of Life GōL bars are available now in stores across the country. To locate a store, visit www.gardenoflife.com.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.