Little Secrets Crispy Wafers

Company: Little Secrets, LLC

Introduced: May 2018

Distribution: National

Suggested Retail Price: $1.99

Product Snapshot: Little Secrets Crispy Wafers do not contain artificial colors, flavors, or corn syrup, and can be found in the "better-for-you" candy section. They are made with Fair Trade ingredients.

Flavors include Peanut Butter in Dark Chocolate, Dark Chocolate with Sea Salt, and Milk Chocolate with Sea Salt.

The wafers launched nationally this June, in Whole Foods, and launched in May at Central Market.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.