Oberto Trail Mix with peppered turkey jerky

Company: Oberto Snacks Corp.

Introduced: June 2018

Distribution: National

Suggested Retail Price: $2.99 (2 oz.) and $4.99 (4 oz.)

Product Snapshot: With the growing success of Oberto’s Trail Mix with Jerky product mix, Oberto Snacks Corporation has just announced the addition of Trail Mix with Peppered Turkey Jerky. This new trail mix continues to align with their mission to provide more “better for you” snacks that feature the protein of jerky, as well as capitalizing on the growth in U.S. sales for both the trail mix and the jerky category.

Oberto tested Trail Mix with Jerky for several years at their integrated R&D lab and USDA-licensed manufacturing facility in the Seattle area before releasing the first product in the fall of 2016. They’ve developed a proprietary blend that guarantees tender jerky while adding premium nuts, seeds, fruit and dark chocolate. Oberto’s innovative trail mix not only satisfies hunger, but delivers high protein without artificial ingredients.

To support our continued growth in this category, Oberto has launched T.V., radio, digital, and social media advertising designed for the Trail Mix with Jerky product mix starring All-Pro Linebacker Bobby Wagner.

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This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.