Company: RW Garcia
Website: rwgarcia.com
Introduced: May 2018
Distribution: National
Suggested Retail Price: $4.49
Product Snapshot: RW Garcia company, a family owned and operated snack brand, has answered the call of taste buds everywhere with the launch of its new line of Organic Corn Chips. While corn chips have long been labeled a guilty pleasure, snackers now have a USDA Certified Organic and non-GMO alternative that is jam-packed with flavor and crunch. The new line launches exclusively at Harris Teeter in June as part of the retailer’s HT Home Town program, and expands nationally in July, just in time for summer snacking!
The new line debuts on shelves in four delectable flavors in 8.25 oz. packaging ($4.49): Organic Yellow and Blue Corn for the snacking purist, straight from the grill Organic Bar-B-Q and “Philly, eat your heart out” Organic Chili Cheese. In addition to organic and non-GMO certifications, each variety is also gluten-free and contains low or no added sugar.
The introduction of Organic Corn Chips follows the recent successful launch of RW Garcia’s Organic Lentil with Turmeric and Organic Chickpea 3 Seed Artisan Crackers. Inspiration for the product comes from the third generation of Garcia family members, who love snacking on salty corn chips. When word got out to the innovators in the RW Garcia test kitchen, they knew there had to be a way to create an organic, non-GMO, and preservative-free corn chip, while still capturing the taste and texture that snackers crave. And thus, the Organic Corn Chip line was born.
“Corn chips are a snacking staple in our family, whether on their own or used in recipes,” said Genelle Chetcuti, vice president of marketing at RW Garcia and daughter of co-founders Robert “Bob” and Margaret Garcia. “We are delighted to share this better-for-you alternative with people like us who crave a delicious corn chip snack made with simple, organic ingredients.”
