Hostess Brands Patriotic snacks

Company: Hostess Brands

Website: hostesscakes.com

Introduced: May 2018

Distribution: National

Suggested Retail Price: $3.99 ($1.89 for single-serve)

Product Snapshot: This summer, Hostess Brands, LLC is bringing back a limited run of patriotic treats, just in time for Memorial Day. Hostess Red, White & Blue Twinkies and Hostess Star Spangled CupCakes are returning with the addition of Hostess Strawberry Donettes and Hostess Star Spangled Ding Dongs.

“Hostess is an iconic American brand,” said Keith Peterfeso, brand director for All Day Snacking, Hostess Brands, LLC. “We are proud to celebrate summer and Americana by expanding our patriotic line of ‘Red, White & Blue’ treats.”

Red, White & Blue Twinkies, Star Spangled CupCakes, and Star Spangled Ding Dongs are festive takes on the beloved classic treats, bursting with flavor and decorated with patriotic sprinkles, frosting and coloring. Strawberry Donettes come in a red coloring with a rich strawberry flavor. All these treats are baked in the USA and are now available in grocery stores nationwide through Independence Day or when they sell out.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.