Wewalka lard-free pie crust alternative

Company: Wewalka

Introduced: April 2018

Distribution: National

Suggested Retail Price: $2.99

Product Snapshot: Wewalka is introducing their newest refrigerated dough product to the U.S. market – a thicker, home-style pie crust dough that is lard-free. Twenty-five percent thicker than the leading crust, this product handles easier and is more substantial in taste and texture for true pie crust lovers. Recent research shows that 65 percent of homemade pies are one crust varieties such as Dutch apple, pumpkin, pecan and custard, so this option eliminates potential waste of a second crust included in most competitors’ packages. And while competitors use lard (pig fat), Wewalka does not, so it can be included in a vegan/vegetarian lifestyle.

Wewalka Pie Crust Dough and all other dough products in the assortment are prepared in the European bakery tradition with high-quality ingredients and contain no artificial colors or flavors, no bleached flour, no hydrogenated oil and no high-fructose corn syrup. Packaged with a parchment paper liner, these products give consumers a new, more convenient way to make bakery style creations right in their own kitchens.

“Everyone loves baked goods, and Wewalka makes them easy to make at home,” said Mike D’Addieco, national marketing manager at Wewalka. “The positive consumer response on ease of use, cleaner ingredients, and most importantly, great taste has been inspiring.”

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