Kellogg's Rice Krispies Treats: Cookies n' Cream and Birthday Cake varieties

Company: Kellogg's

Introduced: December 2017

Distribution: National

Suggested Retail Price: $5.29 (box of 14 treats)

Product Snapshot: Kellogg's Rice Krispies Treats is introducing two flavors that are here to stay: Birthday Cake and Cookies 'n' Creme. The new flavors, inspired by the most sought-after flavors of homemade Rice Krispies Treats on social media, will be available at retailers nationwide beginning January 2018.

"We are so excited to announce these brand-new flavors," said Emily Minardi, associate marketing director of Rice Krispies Treats. "Every day presents a reason to celebrate, whether it's a big occasion like a birthday or a little victory like completing a math test. With the new Birthday Cake and Cookies 'n' Creme flavors, you have delicious treats for celebrating that will bring big smiles to your whole family and give you even more to love."

Birthday Cake features colorful rainbow sprinkles and a creme drizzle, while Cookies 'n' Creme boasts chocolate cookie crumbles and a creme coating. Both flavors will be available in the Rice Krispies Treats write-on wrappers to create custom messages of encouragement and love.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.