Hostess Brownies made with Nestle Butterfinger candy pieces

courtesy of Hostess Brands, LLP

Company: Hostess Brands, LLC

Introduced: November 2017

Distribution: National

Suggested Retail Price: $1.89 for single-serve, $3.99 for multi-pack

Product Snapshot: With growing demand for brownies, Hostess Brands, LLC and Nestlé USA, Inc. have joined forces to offer a new, one-of-a-kind treat: HostessBrownies made with Nestlé Butterfinger candy pieces.

Hostess Brownies made with Butterfinger feature a rich, mouth-watering brownie, fully enrobed in high quality fudge coating and Butterfinger candy bar pieces generously sprinkled on top. The launch represents yet another innovative debut from Hostess Brands embracing the ever-popular chocolate-peanut butter flavor combination loved by many. Earlier this year, Hostess Brands introduced Hostess Chocolate Peanut Butter Twinkies and Peanut Butter Ho Hos.

“As we continue our chocolate-peanut butter innovation streak, the brownie segment brings even more opportunities to get creative with our expanding portfolio,” said Burke Raine, Hostess Brands’ chief marketing officer. “By pairing the ‘crispety, crunchety, peanut-buttery taste of Butterfinger with our indulgent and delicious brownies, we are bringing two powerhouses together.”

Hostess Brownies made with Butterfinger candy pieces, developed through a licensing partnership between Hostess and Nestlé, are available in multipack and single serve formats in stores nationwide.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.