Mystery OREO cookies

Company: Mondelēz International

Introduced: October 2017

Distribution: National

Suggested Retail Price: $4.49

Product Snapshot: Something mysterious appeared in the OREO Wonder Vault, and to solve this cookie conundrum, OREO is asking fans to put their taste buds to the test!

Introducing the newest, and spookiest, new limited edition flavor – Mystery OREO cookies.

For the first time ever, the OREO Wonder Vault added a secretive twist with the release of Mystery OREO cookies. Instead of revealing the newest flavor, OREO is putting taste buds to the test and asking fans to try the flavor for themselves to solve this mystery!

Starting October 10, fans can try their hand at solving the OREO mystery and submit their flavor guesses for a chance to win $50,000. Fans who submit the correct flavor between October 9^th and November 30^th will be entered for a chance to win. More information can be found here.

Mystery OREO cookies are available nationwide for a limited time wherever OREO cookies are sold.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.