Barry Callebaut clean label cocoa powder

Company: Barry Callebaut

Ingredient Snapshot: The Barry Callebaut Group has announced expansion of its Bensdorp range to include Bensdorp Clean Brown and Bensdorp Clean Red. These 2 new cocoa powders are the latest innovations from Bensdorp, a brand with 175 years of cocoa expertise offering a wide range of flavors and colors in its fine cocoa powders. Barry Callebaut will introduce Bensdorp Clean at booth UU121 during SupplySide West taking place September 25 to 28 in Las Vegas, NV.

Bensdorp Clean cocoa powders are alkalized with baking soda. Using baking soda as the alkalizing agent allows declaration of Bensdorp Clean powders as “cocoa processed with baking soda” instead of “cocoa processed with alkali” on an ingredient label. Extensive consumer research by Barry Callebaut shows that when comparing ingredients lists, the use of the Bensdorp Clean cocoa powders increases product likability, purchase intent and premium perception.

"We are proud to offer a sophisticated solution to meet increasing demand for recognizable ingredients on-pack. Bensdorp Clean provides truly rich colors and flavors while being processed with baking soda, a consumer-friendly ingredient. The new powders provide all of the traditional benefits of alkalized Bensdorp powders but with a cleaner label,” said Leanne de Muijnck, Global Director of Cocoa R&D.

Bensdorp Clean demonstrates Barry Callebaut’s commitment to designing innovative products that enable its customers to deliver on consumer trends. The new powders are truly unique, both from a processing and labeling perspective. Bensdorp Clean Brown is characterized by subtle roasted and bitter notes for a mild cocoa flavor. Bensdorp Clean Red provides an intense cocoa flavor with robust roasted notes.

Bensdorp Clean cocoa powders are ideal for bakery applications.