Tostitos Lucky Bags

Company: Frito-Lay

Introduced: August 2017

Distribution: National

Suggested Retail Price: $4.29

Product Snapshot: For decades, players and fans across the country have reveled in game-day rituals in hopes of helping lead their NFL team to victory. To kick-off the 2017 football season and give fans another way to help their team get closer to the big W, Tostitos, the Official Chip and Dip of the NFL, created a line bags featuring the rituals of nineteen NFL teams – Lucky Bags.

Fans can now purchase their team bag regionally, but the team pride doesn’t stop there! Tostitos also created unique videos for each of the teams. Fans just need to snap the code on the back of their team’s Lucky Bag or visit the Tostitos YouTube page. A few NFL stars also make appearances in their team’s videos including Dak Prescott of the Dallas Cowboys, Joe Flacco of the Baltimore Ravens, Aaron Donald of the L.A. Rams and Jadeveon Clowney of the Houston Texans.

But it’s not just about the team rituals, it’s about the fan rituals too! Tostitos wants to share how fans across the nation get ready for game-day with their own unique rituals. Fans can use the hashtag #LuckyBags for a chance to be featured on the Tostitos Twitter, Instagram or Facebook channels and win some NFL gear.