Our Little Rebellion protein crisps

Company: Our Little Rebellion

Introduced: March 2017

Distribution: National

Suggested Retail Price: $3.99 per 5 oz. bag

Product Snapshot: Our Little Rebellion, a family of non-GMO and gluten-free popped snacks that prove health and taste can coexist, has debuted a new line of light and crispy protein-packed snacks, Protein Crisps, at Natural Products Expo West. Boasting 10 grams of plant-based protein per serving, the new Protein Crisps will be available in three addictively delicious, crowd-pleasing flavors: Wasabi Ginger with Honey, Hot Buffalo and Sweet & Smokey BBQ.

New Protein Crisps combine bold and spicy flavor profiles with solid nutrition for a healthy yet delicious snack that anyone can feel good about. At only 90 calories per serving, the snacks are a tasty new low-calorie way to integrate more plant-based protein at lunch and dinner, between meals, before or after a sweat session, parties and more.

“Protein is something that many people struggle to get enough of everyday, especially from their snacks,” said Paul Nardone, chief executive officer at BFY Brands, parent company of Our Little Rebellion. “With the explosion of plant-based protein, and shoppers reinventing mealtime by snacking more frequently and therefore demanding more from their snacks, creating a protein packed snack that still delivers on our brand promise has been in our crosshairs for some time. Everything we make has to taste amazing first and foremost, be made with ingredient transparency, and be non-GMO and gluten-free. Our new Protein Crisps check every box, and we’re eager to see how consumers and retailers alike respond.”

Like all other Our Little Rebellion snacks, new Protein Crisps are popped for a satisfyingly crunchy texture and are never fried. The snacks are also Non-GMO Project Verified, Certified Gluten Free, and contain no artificial anything. Additional flavor details include:

Wasabi Ginger with Honey – fiery wasabi and spicy ginger create the perfectly peppery, yet slightly sweet fusion inspired by this traditional Asian pairing
Hot Buffalo – it’s everything you love about the perfect wings and dipping sauce, without the greasy fingers and extra calories
Sweet & Smokey BBQ – a classic take on finger-lickin’, stick-to-your-ribs BBQ that’s spicy, sweet and smoky all in one bite

Protein Crisps will begin shipping in April 2017 with a suggested retail price of $3.99/5 oz. bag. Our Little Rebellion’s portfolio of snacks, including PopCorners and Bean Crisps, are available at grocers and natural, club and convenience food channels throughout the United States, as well as online retailers. PopCorners are also available on select JetBlue flights.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.