Good Zebra Spirit Animal Crackers

Company: Good Zebra

Introduced: March 2017

Distribution: National

Suggested Retail Price: $2.50 (1 oz. snack bags), $4.00 (2 oz. bags)

Product Snapshot: Good Zebra has reinvented an iconic childhood treat by upping its nutritional profile and letting the animals out of their cages. Available in Chai, Lemon and Vanilla, each 2oz zip-top bag offers 12g of protein and all-natural ingredients – only sweetened with honey and coconut sugars.

Each of the 11 animal shapes is inspired by original tattoo art, and are simply too wild to be caged in a dated cardboard circus box with string handles. Light and crisp with a satisfying crunch, Spirit Animal Crackers contain over 70% organic ingredients and no artificial colors or flavors.

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This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.