Birch Benders Peanut Butter Protein Pancake &amp; Waffle Mix

Birch Benders Peanut Butter Protein Pancake & Waffle Mix

Company: Birch Benders

Introduced: March 2017

Distribution: National

Suggested Retail Price: $5.99

Product Snapshot: Peanut butter and pancakes have long been a favorite pairing, and this March, all-natural pancake and waffle mix brand Birch Benders is bringing the delicious combo to new heights with the launch of a new Peanut Butter Protein Pancake & Waffle Mix. This Sprouts exclusive variety will be available for $5.99.

As with all Birch Benders mixes, the new Peanut Butter Protein Mix is conveniently just-add-water, and all-natural. The new mix perfectly captures the smooth, creamy taste of peanut butter and boasts 16g of protein per serving. Each pouch serves as a great source of calcium and contains no GMOs, trans fat, or BPAs. In mere minutes, you can enjoy gourmet protein-packed pancakes without eggs, milk, or oil, and sans the messy cleanup.

Birch Benders recognizes a growing consumer demand for functional, delicious packaged food that doesn’t sacrifice quality for convenience. Along with the new Peanut Butter Protein Mix, the Denver-based micro-pancakery also offers Paleo, Gluten Free, and vegan varieties, as well as an original Protein option.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.