Chips Ahoy! THINS oatmeal, and double chocolate cookies

Company: Mondelēz International

Website: www.mondelezinternational.com

Introduced: January 2017

Distribution: National

Suggested Retail Price: $3.79

Product Snapshot: Chips Ahoy! cookies celebrated the launch of the two newest flavor varieties to its THINS product portfolio: Oatmeal and Double Chocolate. Chips Ahoy! THINS cookies first launched nationwide in the summer of 2016, offering a thin, crispy version of the country's number one chocolate chip cookie -- with the same delicious flavor that's made Chips Ahoy! famous for more than 50 years.

To showcase this delicious new flavor variety duo, Chips Ahoy! THINS created an oversized cookie jar with a THIN-credible, stop-you-in-your-tracks twist in New York City. Measuring ten feet tall, but only one foot thick, the custom cookie jar was featured in the iconic Time Warner Center and was filled to the brim with new Chips Ahoy! THINS in Oatmeal and Double Chocolate flavor varieties. Thanks to its ultra-thin shape, the Chips Ahoy! THIN-credible Cookie Jar is a one-of-a-kind photo opp that shows just how Chips Ahoy! is "Made With !"

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.