LARABAR Bites

Company: General Mills

Introduced: Summer 2016

Distribution: National

Suggested Retail Price: $5.99 per 5.3 oz. bag

Product Snapshot: These delicious truffle-like bites are made from real food to satisfy sweet cravings. All four indulgent flavors are made from just 5-6 simple ingredients and are gluten free, non-GMO, vegan, dairy free, Kosher and made with Fair Trade Certified ingredients. Available in chocolate macaroon, mint chocolate truffle, double chocolate brownie and cherry chocolate chip flavors. LARABAR Bites will be expanding to Canada in 2017.

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This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.