Werther's Original caramel popcorn

Company: Werther's Original

Website: http://www.werthers-original.us/products/caramel-popcorn

Introduced: July 2016

Distribution: National

Suggested Retail Price: $3.50

Product Snapshot: Werther’s Original wants to help people everywhere upgrade their snacking game from mindless munching to something actually “werth” enjoying. Now, sweet and savory lovers can enjoy the best of both worlds with Werther’s Original caramel popcorn.

Available in two irresistible flavors, classic caramel and sea salt & pretzel, Werther’s Original caramel popcorn is the only popcorn on the market that is covered in rich, creamy Werther’s Original caramel. Made with only the best ingredients, like real butter and fresh cream, it is the gold standard in snacking.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.