R.e.d.d. Superfood energy bars

Company: Redd Superfood Bars

Introduced: June 2016

Distribution: Regional

Suggested Retail Price: $2.99 to $3.49

Product Snapshot: Redd Superfood Bars introduced two new bars: peanut butter, and oatmeal. They join the chocolate energy bar, which has attracted energy-starved consumers seeking a 100% natural snack to sustain their active lives. Redd features pumpkin seed protein, which is a super clean plant-based protein source known to be easier for the body to digest.

Part protein bar, part energy shot, and part multivitamin, Redd Superfood bars integrate innovations from nutritional science, natural chemistry and human performance engineering to provide complete, all natural energy. The bars are certified gluten free, 100% vegan, 70% organic, low glycemic and free of dairy, soy, GMOs, refined sugars and anything artificial.

Every ingredient serves a functional purpose, including 11 superfoods (yerba maté, chia, acai, goji berry, mangosteen, maca, quinoa, and more); 23 vitamins and minerals; and 9+ grams of protein. Yerba Maté provides an energy boost with 35+ mg of clean caffeine, while the complex carb structure delivers energy continuously throughout the day (or night).

Each Redd Superfood bar is a Meal Bridge that provides a satisfying boost of nourishment between breakfast, lunch and/or dinner. The SRP for each 2.0 - 2.2 ounce bar is $2.99 to $3.49, and they are available at stores nationwide and at www.reddbar.com.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.