Larabar Organic Superfoods Bars

Company: Larabar, Minneapolis

Introduced: April

Distribution: National

Suggested Retail: $1.99 for a 1.6-ounce bar

Product Snapshot: Larabar Organic Superfoods Bars from Larabar, a General Mills brand, combine trend-forward ingredients, such as turmeric, hemp, ginger, kale and cacao. Three flavors are available, each made with only six ingredients: Hazelnut, Hemp & Cacao (dates, hazelnuts, cacao nibs, hemp seeds, almonds and cocoa powder), Coconut, Kale & Cacao (dates, almonds, coconut, cacao nibs, kale, cocoa powder and turmeric) and Tumeric, Ginger & Beet (dates, almonds, unsweetened apples, beet powder, turmeric and ginger). All are 100 percent USDA Organic, Non-GMO Project verified, gluten-free, vegan, dairy-free, soy-free and kosher.

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This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.