Ruffles All Dressed

Company: Frito-Lay North America, Plano, TX

Introduced: February

Distribution: National

Suggested Retail: $1.49 for a 2.6-ounce bag, $4.29 for a 8.5-ounce bag

Product Snapshot: Hailing from Canada and available for a limited time in America last fall, Ruffles All Dressed are now in the U.S. to stay. According to Frito-Lay, the salty, sweet and savory chips have a flavor that’s hard to describe and that makes them hard to put down.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.