Halfpops

Company: Halfpops, Scottsdale, AZ

Introduced: February

Distribution: National

Suggested Retail: $1.29–$1.49 for a 1.4-ounce bag, $3.99 for a 6-ounce bag

Product Snapshot: Halfpops has added three flavors to its Halfpops line. The half-popped, non-GMO popcorn snack is now available in Angry Kettle Corn, classic kettle corn with a hint of heat; Black Truffle & Sea Salt, a gourmet flavor made with black truffle, sea salt, onion, garlic and spices; and Brooklyn Dill Pickle, everyone’s favorite pickle taste with the kicked up flavor of vinegar, sea salt, garlic, onion and dill weed. All three flavors have only 130 calories per serving and contain no trans fat, preservatives, corn syrup or hydrogenated oils. All are also gluten- and nut-free, and now come in a new taller, sleeker package for on-the-go snacking.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.