Keebler Simply Made Cookie Thins

Company: Kellogg Co., Battle Creek, MI

Introduced: January 2016

Distribution: National

Suggested Retail: $3.69 for a 6-ounce package

Product Snapshot: Keebler, a Kellogg Co. brand, will launch two small, thin cookies next month in response to the current trend for such treats. Simply Made Crispy Chocolate Chip and Simply Made Crispy Lemon Delight are made with simple, recognizable ingredients typically found in the kitchen, such as flour, eggs, butter and real sugar. A re-sealable, standup bag helps keep them fresh and crispy.

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This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.