Crispy Fruit

Company: Crispy Green Inc., Fairfield, NJ

Introduced: September

Distribution: National

Suggested Retail: $1.49 for a 10-gram bag, $7.99 for a six-bag pouch

Product Snapshot: All of Crispy Green’s Crispy Fruit flavors—Apple, Asian Pear, Banana, Cantaloupe, Mango, Pineapple and Tangerine—are now available in a stand-up, six-bag pouch, as well as in single-serve bags. Each 10-gram bag provides approximately one serving of fruit and 55 calories or less. According to the company, all products are made from 100 percent pure fruit and are free from preservatives, fat, cholesterol, sodium, peanuts and tree nuts, gluten and dairy. In addition, the freeze-dried fruit slices are vegan-friendly, kosher-certified and Non-GMO Project Verified.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.