Sunshine Cheez-It Extra Toasty Crackers

Company: Kellogg Co., Battle Creek, MI

Introduced: June

Distribution: National

Suggested Retail: $3.34 for a 12.4-ounce box

Product Snapshot: Kellogg Co. says fans of its Sunshine brand Cheez-It crackers told the brand they sort through each box to find the slightly burnt crackers because they love their extra-toasty flavor. To give these consumers the extra-toasty taste and texture they crave, the brand recently launched Sunshine Cheez-It Extra Toasty crackers. Made with 100 percent real cheese, the crackers have 3 grams of protein and 150 calories per serving (27 crackers) and contain no cholesterol or trans fat.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.