Mrs. Freshley’s Red Velvet Cupcakes

Company: Flowers Foods, Thomasville, GA

Introduced: June

Distribution: National

Suggested Retail: 99 cents to $1.39 for a 4-ounce pack, $1.39 to $2.99 for 12-ounce multipack box

Product Snapshot: Mrs. Freshley’s Red Velvet Cupcakes, from Flowers Foods, evoke the mouth-watering decadence for which red velvet cake is known. A rich color, soft texture, hint of rich cocoa and creme filling make Red Velvet Cupcakes a scrumptious snack or dessert. The cupcakes comes in single-serving packs of two and in 12-ounce, six-count boxes.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.