Cheetos Sweetos

Company: Frito-Lay North America, Plano, TX

Introduced: February

Distribution: National

Suggested Retail: $3.49 for a 7-ounce bag

Product Snapshot: Cheetos’ first and only sweet Cheetos snack—Cheetos Sweetos—will be on U.S. store shelves for a limited time, beginning in mid-February. Cheetos Sweetos snacks swap signature Cheetos cheese flavor with cinnamon sugar for a spring snacking experience beyond chocolate bunnies and marshmallow candies. Cheetos is a brand of Frito-Lay North America, a division of PepsiCo.

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This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.