Cheetos Bag of Bones

Company: Frito-Lay North America, Plano, TX

Introduced: September 2014

Distribution: National

Suggested Retail: $3.49 for 8-oz. bag

Product Snapshot: New limited-edition Cheetos Bag of Bones will be available from Frito-Lay through Halloween. Each bag is filled with four skeleton-shaped treats: Skulls; ribcages; bones; and paws. In addition to enjoying Cheetos Bag of Bones’ white cheddar flavor, consumers can use the pieces to build their own edible skeletons.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars.Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.