Company: Rudi’s Organic Bakery, Boulder, CO

Rudi's Organic Bakery Pretzel Rolls

Website: www.rudisbakery.com

Introduced: April

Distribution: National

Suggested Retail: $4.99 for 22-oz. package

Product Snapshot: Rudi’s Organic Pretzel Rolls from Rudi’s Organic Bakery offer a tasty and innovative twist on the traditional hamburger bun. The only certified organic pretzel roll on the market, the new product is soft on the inside and chewy on the outside, and is made with just 10 simple, nongenetically modified (nonGMO) ingredients. Each bun also has 7 g. of protein.