Marie Callender’s Single-Serve Cakes

Marie Callender's Single-Serve Double Chocolate Cake

Marie Callender's Single-Serve Red Velvet Cake

Company: ConAgra Foods Inc., Omaha, Neb.

Website: www.mariecallendersmeals.com

Introduced: January

Distribution: National

Suggested Retail: $2-$2.50 for 5.8-oz. box

Product Snapshot: Marie Callender’s new single-serve cakes enable consumers to treat themselves to a little piece of decadence. Three flavors are available: Double Chocolate, Red Velvet and Carrot. Each box contains two 82-g. cakes that have between 280-300 calories each and are ready to enjoy in just seconds. Marie Callender’s is a ConAgra Foods brand.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.