Jack Crisps

Company: Pastry Smart LLC, San Mateo, Calif.

Website: www.pastrysmart.com

Introduced: January

Distribution: National

Suggested Retail: $4.99-$6.99 for a 3.5-oz. box

Product Snapshot: Pastry Smart’s Jack Crisps are made with all-natural cheese and contain no synthetic bovine growth hormones (rBST). The crunchy crisps also contain no trans-fat or wheat. The line features four flavors: Just Jack, a combination of aged Dry Jack cheese and crispy potato buds; Spicy Jack, aged Dry Jack cheese with jalapeno; Manchego Jack, aged Manchego cheese with smoked paprika; and Pizza Jack, aged Asiago cheese with tomato, basil, garlic and onion.