Consumer attitudes toward sweeteners revealed in “Slicing Up Sweetness” report

Findings from “Slicing Up Sweetness,” a Sweetener360 research study conducted by Nielsen and Mintel Consulting about consumer attitudes and purchasing behaviors when it comes to sweeteners, indicate that consumers are more influenced by taste and price than better-for-you claims. Their buying habits are different than what they say they are, too.

www.cornnaturally.com/white-paper/mintel-sweetener360-white-paper#sthash.OcitHSno.dpuf

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.