Wheat Thins Holiday

Company: Nabisco, East Hanover, N.J.

Introduced: November

Distribution: National

Suggested Retail: $3.69 for 8.5-oz. box

Product Snapshot: Limited-edition Wheat Thins Holiday from Nabisco, a Mondelez International brand, will help consumers get into the holiday spirit this year, whether entertaining or snacking alone. The hexagonally shaped crackers feature five festive imprints: two snowflakes, a gingerbread man, a bell and a candy cane. Baked, not fried, Wheat Thins have 21 g. whole grain per 31 g. serving and contain no high fructose corn syrup.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.