CLIF Kid Zbar Monster Chocolate Mint

Company: Clif Bar & Co., Emeryville, Calif.

Introduced: August

Distribution: National

Suggested Retail: 89 cents for 1.3-oz. bar

Product Snapshot: Clif Bar & Co. says its CLIF Kid Zbar Monster Chocolate Mint is a nourishing Halloween snack that won’t spook parents when they sort through their kids’ trick-or-trick troves. Sporting a whimsical wrapper, the snack bar is made with a blend of carbohydrates, protein and fiber designed to help nourish children and maintain their energy levels. Each Zbar contains 8 g. of whole grain and 12 vitamins and minerals. Each bar is also certified organic by the U.S. Department of Agriculture (USDA) and has no trans-fat; hydrogentated oils; high fructose corn syrup; artificial flavors, colors or synthetic preservatives; or genetically engineered ingredients.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.