RW Garcia Tortatos

Company: RW Garcia, San Jose, Calif.

Introduced: September

Distribution: National

Suggested Retail: $3.49 for 6-oz. bag

Product Snapshot: RW Garcia combined stone-ground white corn and red potatoes to create Tortatos, the first-ever half tortilla chip, half potato chip. The product has the inherent sweetness of white corn and the flavor of red potatoes, according to the company. The end result is a chip that has the crunch of a tortilla chip with the finish of a potato chip. Tortatos also have 25% less fat than traditional potato chips. Available flavors are Original, Salt & Pepper, Salt & Vinegar and Barbecue.

KEYWORDS: snacks

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.