Love and Quiches Desserts, a leading dessert and quiche manufacturer in Freeport, N.Y., announces the next step in its evolution: a companywide rebrand. Effective immediately, the company is operating under the name Love & Quiches Gourmet. Along with the new name, the company has introduced a new logo and tagline—Desserts from the Heart.

“Our rebrand is inspired by our 40 successful years in business, starting from a kitchen-based business and growing into a global brand renowned for its premium quality quiches and desserts,” says president Andy Axelrod. “Our new name and modernized logo more accurately reflect the expansion of our brand—in both size and sophistication—and will further launch us into our next era of domestic and international growth. Our new brand and messaging also underscores the exciting potential we see in evolving into new product categories in the years to come.”

The new tagline, Desserts from the Heart, “captures our deep and sincere passion for what we do,” explains Love & Quiches’ founder Susan Axelrod. “From the very start, all of our scratch-baked goods have been prepared with the finest quality ingredients available and made with, as our name implies, our secret ingredient—love.”

Celebrating 40 successful years in business this year, Love & Quiches Gourmet provides baked-from-scratch desserts and gourmet quiches to every segment of the foodservice industry and food retailers worldwide. The company also offers numerous trend-responsive product lines, which are distributed throughout the U.S. and internationally.