KIND Healthy Grains Bars

Company: KIND Healthy Snacks, New York

Introduced: June (online and Kroger Co.), September (major retailers)

Distribution: National

Suggested Retail: $3.99-$4.29 for a box of 1.2-oz. bars

Product Snapshot: KIND Healthy Snacks’ launches KIND Healthy Grains Bars, a line of chewy, yet crunchy, granola bars made from five super grains (amaranth, quinoa, millet, buckwheat and gluten-free oats) mixed with ingredients like pumpkin seeds, toasted coconut flakes, dark chocolate chunks and more. Each all-natural, gluten-free bar contains 19-22 g. of whole grains and is low in sodium and has a low glycemic index rating. Available flavors are Dark Chocolate Chunk, Peanut Butter Dark Chocolate, Oats & Honey with Toasted Coconut, Maple Pumpkin Seeds with Sea Salt and Vanilla Blueberry.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.