TrendsNew Snack and Bakery ProductsBetter-For-You

ips, The Original Egg White Ch(ips)

Company: ips All Natural, Los Angeles

Introduced: April

Distribution: Regional (retail), national (online)

Suggested Retail: $1.49-$1.99 for 1-oz. bag

Product Snapshot: ips from ips All Natural offer consumers seeking a better-for-you snack an innovative alternative to chips made from potatoes, grains or legumes. The “intelligent protein snacks” are made with egg whites, yellow corn flour and other all-natural ingredients. The company’s patent-pending Pressure-Puffed process results in a light and crispy chip with half the fat of fried potato chips. ips also have fewer carbohydrates than baked chips and 7 g. of protein per serving (as much as two egg whites) and contain no artificial colors, flavors preservatives, trans-fat or genetically modified organisms (GMOs). Available flavors are Aged White Cheddar, Barbeque, Cinnamon Sugar and Sea Salt & Black Pepper.