BIGS Old Bay Catch of the Day Sunflower Seeds

Company: Thanasi Foods, LLC, Boulder, Colo.

Introduced: February

Distribution: National

Suggested Retail: 50 cents for a .07-oz. trial pack, $1.89 for a 5.35-oz. bag

Product Snapshot: For more than 70 years, Old Bay has been known for its distinctive blend of 18 herbs and spices, time-honored taste and iconic yellow-and-blue can. Now, thanks to Thanasi Foods, sunflower seed lovers can enjoy this bold flavor hailing from the Chesapeake Bay with BIGS Old Bay Catch of the Day Sunflower Seeds. Retailers, meanwhile, will appreciate numerous merchandising options, such as 12-count cases, 12-count clip strips and numerous variety pack configurations.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.