Van’s Whole Grain Crackers

Company: Van’s Natural Foods, Vernon, Calif.

Introduced: January

Distribution: National

Suggested Retail: $2.99 for 5-oz. box

Product Snapshot: Van’s Whole Grain Crackers from Van’s Natural Foods are baked with nutrient-rich whole grains, including oats, brown rice, millet, quinoa and amaranth. The crispy, gluten-free crackers have 16 g. of whole grains per serving and no artificial colors, flavors or preservatives. They come in three flavors: Multigrain, Lots of Everything! and Say Cheese!

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.