Rudi’s Gluten-Free Bakery, Boulder, Colo., is on a mission to help gluten-free fans find what has been missing most from gluten-free sandwiches—the soft and fluffy texture that makes any bread lover say, “Yum!” Through a new Missing Soft & Fluffy $1,000 Reward sweepstakes and Lost & Found app on Facebook, Rudi’s Gluten-Free fans can get rewarded for joining in on the search from now until Feb. 8.

“Our gluten-free fans deserve great-tasting, soft and fluffy breads that don’t leave them feeling like they’ve missed out on the good stuff,” says Doug Radi, senior vice president of marketing and sales. “We’re excited to announce that we used our baking expertise to improve our Rudi’s Gluten-Free Sandwich Bread recipe so it’s now softer and fluffier. These sweepstakes give our fans a fun way to discover they now have a better choice when they’re looking for bread that tastes, looks and feels like the real thing.”

Detectives who stumble across “Soft & Fluffy” can text “FOUND” to 303-452-RUDIS for a chance to claim the $1,000 reward. To help spread the word, Rudi’s Gluten-Free fans can share Missing Soft & Fluffy notices on their Facebook wall or download a poster to share in their neighborhood. To prove they’re assisting in the search, fans can share photos on the whereabouts of Soft & Fluffy (hiding in the toaster, the freezer, etc.) and, as a reward, will be entered to win weekly prizes like a Garmin GPS, Nikon CoolPix camera, soft-and-fluffy bathrobes or a Rudi’s Gluten-Free T-shirt.

Fans must post their detective photos each week to be eligible for that week’s prize. No detective goes unnoticed. Rudi’s Gluten-Free will show appreciation by giving everyone a $2-off coupon good for the new “Soft & Fluffy” Rudi’s Gluten-Free Bread products.

For more information, visit www.rudisglutenfree.com.