Sara Lee Butter Pound Cake

Company: Sara Lee Desserts, Downers Grove, Ill.

Introduced: August

Distribution: National

Suggested Retail: $3.99 for a 10.75-oz. pound cake and $5.39 for a 16-oz. loaf

Product Snapshot: Based on consumer research, Sara Lee Desserts has updated its Sara Lee Butter Pound Cake, increasing its moisture while retaining the homemade taste of its predecessor.

Ingredients: Sugar, enriched bleached flour (wheat flour, niacin, iron thiamin, mononitrate, riboflavin, folic acid), water, eggs, soybean oil, butter (cream, salt), skim milk, corn syrup. Contains 2% or less of each of the following: natural and artificial flavors, salt, mono- and diglycerides, potassium sorbate (preservative), gums (xanthan and gellan), colored with turmeric and annatto extract, wheat starch, soy lecithin, soy flour.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.