Rise Bars

Company: Rise Bar, Escondido, Calif.
Website: www.risebar.com
Introduced: August
Distribution:National
Suggested Retail:

$1.49 for a 1.4-oz. breakfast bar; $1.89 for a 1.6-oz. energy bar; $2.39 for a 2.1-oz. protein bar
Product Snapshot:Rise Bars underwent an energizing rebrand to provide consumers an all all-natural energy boost. The Breakfast option, which comes in Crunchy Cashew Almond, Crunchy Cranberry Apple, Crunchy Honey Walnut, Crunchy Macadamia Pineapple and Crunchy Perfect Pumpkin, is made with hearty chunks of fruits and nuts, while the Energy kind (Apricot Goji, Blueberry Coconut, Cherry Almond, Coconut Acai and Raspberry Pomegranate) is laden with superfruits such as acai, goji and pomegranate mixed with toasty nuts and seeds. The Protein bar is made with five ingredients or less, is packed with 17 g. of protein and comes in Almond Honey and Crunchy Carob Chip. All bars are 100% vegetarian and kosher- and gluten-free.

Ingredients (Breakfast: Crunchy Honey Walnut):

Dates, walnuts, honey, raisins, crisp rice, amaranth, salt.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.