Weight Watchers Peanut Butter Soft Cookie

Company: Dawn Foods, Inc., Jackson, Mich.
Web site:

www.weightwatchers.com/cookies
Introduced: January
Distribution:National
Suggested Retail: $3.49 for a 7.9-oz. box of nine individually wrapped cookies
Product Snapshot:

These peanut butter treats offer real peanut butter in only 90 calories per cookie, and help health-conscious consumers enjoy a soft, decadent cookie without sacrificing taste.

Ingredients:Enriched wheat flour (flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), sugar, peanut butter (dry roasted peanuts, dextrose, hydrogenated rapeseed and cottonseed oil, salt), invert sugar, inulin (natural extract of chicory roots), pea fiber, egg whites, margarine (butter, partially hydrogenated soybean and cottonseed oils, water, salt, vegetable mono and diglycerides, soy lecithin, whey solids, sodium benzoate [as preservative], natural and artificial flavor, Vitamin A palmitate added, beta carotene [as color]), molasses, partially hydrogenated vegetable oil (soybean and/or cottonseed oil), egg yolk, leavening (sodium acid pyrophosphate, baking soda), salt, soybean oil, natural and artificial flavor, soy lecithin, propylene glycol, wheat starch, dextrose, corn starch, peanut oil, sesame seed oil. Contains: wheat, eggs, soy, peanuts, milk.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.