Little Debbie Easter Egg Brownies

Company:McKee Foods, Collegedale, Tenn.
Web site:

www.littledebbie.com
Introduced:available February through April
Distribution:National
Suggested Retail: $1.79 for a 9.2-oz. carton of six individually wrapped brownies

Product Snapshot:

Scratch the Easter egg hunt. Consumers can instead fill their Easter baskets withLittle DebbieEaster Egg Brownies, a blend ofLittle DebbieFudge and Cosmic Brownies and decorated with pastel pink and blue stripes on yellow icing.
Ingredients: Enriched bleached flour (wheat flour, niacin, reduced iron, thiamin mononitrate [Vitamin B1], riboflavin [Vitamin B2], folic acid), corn syrup, partially hydrogenated soybean and cottonseed oil with TBHQ to preserve flavor, sugar, dextrose, cocoa, water, eggs, emulsifiers (soy lecithin, polysorbate 60, mono- and diglycerides), palm and palm kernel oil, colors (Yellow 5 Lake, titanium dioxide, caramel color, Red 40 Lake, Blue 1 Lake, Red 40), corn starch, salt, high fructose corn syrup, modified corn starch, leavening (baking soda, sodium aluminum phosphate), natural and artificial flavors, whey (milk), egg whites, citric acid, sorbic acid (to retain freshness). Contains: wheat, eggs, soy, milk.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.