ConAgra Foods, Omaha, Neb., launched The Pop Up Bowl, a new bag-to-bowl design for itsOrville Redenbacher’sbrand popcorn that pops into a ready-to-serve, free-standing bowl filled with popcorn.


ConAgra Foods, Omaha, Neb., launched The Pop Up Bowl, a new bag-to-bowl design for itsOrville Redenbacher’sbrand popcorn that pops into a ready-to-serve, free-standing bowl filled with popcorn.

The Pop Up Bowl cooks on its side and features a transparent top, allowing consumers to watch their popcorn pop and see when it's ready. It retails for $2.99 for a 3-pack and $4.49 for a 6-pack and is available at grocery and mass retailers nationwide.

As with allOrville Redenbacher's popcorn products, the Pop Up Bowl microwave popcorn claims to be a good source of fiber and is 100% whole grain. It is available in five flavors with Butter, Movie Theater Butter and SmartPop! varieties available now and Kettle Korn and Ultimate Butter flavors launching in June.

In addition toOrville Redenbacher's, ConAgra Foods owns brands such asBanquet, Chef Boyardee, Egg Beaters, Hebrew National, Hunt's, Marie Callender's, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack,among others.