General Mills unleashes slew of Halloween products

Brands include Gushers, Lucky Charms, Reese's Puffs, Annie's, and more.

Courtesy of General Mills

This Halloween season, General Mills has unveiled its lineup of spooky-themed snacks for the holiday.

The lineup includes: 

Gushers Wednesday Fruit Flavored Snacks now come in a seasonally spooky Blueberry Grape Despair flavor. The liquid center of the dark purple Gushers are Wednesday-themed for the Netflix show of the same name. Available at Target, Walmart, and grocery stores nationwide through October, with an SRP of $10.29.
Fruit Roll Ups Halloween: Fruit Roll Ups Halloween features spooky tongue tattoos so consumers can pick a flavor, or a design, and press the tattoo onto their tongues for a ghoulish treat. Available at Target, Walmart, and grocery stores nationwide through October with an SRP of $6.99.
Tropical Spooky Fruit Gushers Mini Pouches: General Mills' new Halloween-inspired Gushers flavor, Tropical Spooky Fruit, now in 26 mini pouches. Available at Walmart and grocery stores nationwide through October, with an SRP of $6.99.
Returning: Lucky Charms Chocolate Halloween Cereal: The Halloween-themed, limited-edition cereal combines Chocolate Lucky Charms with a new blend of Lucky's classic magical marshmallows and spooky-themed marshmallows, including a bat, ghost, blob, and lightning bolt. Available at retailers nationwide for a limited time only, with an SRP of $3.50 (mid size) or $5.00 (family size).
Returning: Reese's Puffs Bats Cereal: Reese's Puffs cereal is bringing back the fan-favorite limited-edition offering just in time for Halloween, featuring the combo of peanut butter- and chocolate-flavored cereal pieces shaped like bats. Available at retailers nationwide for a limited time only, with an SRP of $3.50 (mid-size).
Returning: Chex Mix Peanut Butter & Chocolate Muddy Buddies: Chex is back with Halloween-themed Chex Mix Muddy Buddies, including a combo of chocolate and peanut butter with a powdery white finish. Available at Walmart and grocery stores nationwide through October, with an MSRP of $6.99.
Returning – Monster Mash Fruit-Flavored Snacks: Carmella Creeper, Boo Berry, Count Chocula, Franken Berry, Fruit Brute, and Yummy Mummy fruit-flavored snacks, available at Target and grocery stores nationwide for a limited time only. MSRP: $6.99 for 28-count.
Returning – Annie’s Organic Bunnies & Bats Berry Patch Flavor Fruit Snacks: Fruity flavors in bunny and bat shapes to celebrate the Halloween season. Available at Kroger, Albertson’s, Amazon, Hannaford, Sprouts, and WFM, with an SRP of $11.49 for a 22-pouch box.

General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.