An De Volder named market director of Mars Wrigley ITR

The executive, currently a general manager in the EU, will take the ITR helm on October 1.

An De Volder appointed market director of Mars Wrigley ITR

An De Volder, Mars Wrigley

An De Volder (currently general manager of Belgium, Luxembourg, Austria, and Switzerland) will assume leadership of the Mars Wrigley international travel retail (ITR) business as of October 1. In this newly created role, she will lead the acceleration of the confectionery category within the ITR channel and report directly to Jack Tabbers, general manager, Mars Wrigley Benelux/ITR.

De Volder is reportedly a seasoned professional who brings a wealth of experience to the team. She joined Mars in 2001 and has held various roles in sales and demand across different categories and channels. In 2018, De Volder joined the Belgium leadership team as supply chain director, a role that allowed her to grow in a different functional area of the business. She later transitioned to lead the Belgian sales organization.

“I am very excited to explore the wonderful world of international travel retail and collaborate with our customers to unlock more conversion in the confectionery category. With our iconic brands we are well positioned to bring more fun and excitement to the traveler journey and inspire moments of everyday happiness for travelers around the globe,” says De Volder.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.