Chips Ahoy! unveils 'biggest' innovation in 60 years

The product will be sold in single-serve packaging.

Courtesy of Chips Ahoy!

The Chips Ahoy! brand has unveiled a cookie three times the size of its original chocolate chip cookies. The product line, called “Chips Ahoy! Big Chewy Cookies,” will be sold in single-serve packaging and available in three flavor varieties:

Chips Ahoy! Big Cookie Chocolate Chip: This oversized cookie delivers classic Chips Ahoy! flavor, only bigger.
Chips Ahoy! Big Cookie Chocolatey Brownie: A brownie base takes indulgence up a notch and delivers an extra chocolatey bite.
Chips Ahoy! Big Cookie Chocolatey Caramel: Rich caramel notes blend with the natural sweetness of the Chips Ahoy! chocolate chips to create a mashup of caramel and chocolate.

The new Chips Ahoy! Big Cookies boast chocolate chips four times larger than the Chips Ahoy! Original variety and the cookie itself will have a diameter three times the size. The single-serve / on-the-go packages will be available at convenience stores nationwide.

Mondelēz International is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.