Chips Ahoy! unveils 'biggest' innovation in 60 years

The product will be sold in single-serve packaging.

Courtesy of Chips Ahoy!

The Chips Ahoy! brand has unveiled a cookie three times the size of its original chocolate chip cookies. The product line, called “Chips Ahoy! Big Chewy Cookies,” will be sold in single-serve packaging and available in three flavor varieties:

Chips Ahoy! Big Cookie Chocolate Chip: This oversized cookie delivers classic Chips Ahoy! flavor, only bigger.
Chips Ahoy! Big Cookie Chocolatey Brownie: A brownie base takes indulgence up a notch and delivers an extra chocolatey bite.
Chips Ahoy! Big Cookie Chocolatey Caramel: Rich caramel notes blend with the natural sweetness of the Chips Ahoy! chocolate chips to create a mashup of caramel and chocolate.

The new Chips Ahoy! Big Cookies boast chocolate chips four times larger than the Chips Ahoy! Original variety and the cookie itself will have a diameter three times the size. The single-serve / on-the-go packages will be available at convenience stores nationwide.

Mondelēz International is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars.Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.