Pillsbury rereleases Halloween cookie dough to shelves

The brand is asking consumers to submit ideas for the next cookie shape design.

Courtesy of Pillsbury

Just in time for Halloween, Pillsbury Shape Cookies are back in Pumpkin and Ghost designs. No measuring or mixing is required with Pillsbury Shape Cookie dough; consumers can place and bake for cookies in minutes. Plus, they’re safe to eat raw.

Cookie lovers can enjoy the Pillsbury cookies they know and love through the end of October, available at retailers nationwide for an MSRP of two for $7.00.

New for this year, Pillsbury fans can get in on the shaped cookie fun and submit their very own idea for the next Halloween Shape Cookie design. Consumers can head to Pillsbury.com/opencall through September 30 to submit. All entrants will also have the chance to win a year’s supply of Pillsbury Shape Cookie dough to keep the baking fun going all year long. The special fan-curated Shape will be announced this Halloween for a spooktacular appearance in retail stores nationwide next fall 2025.

General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.